OUR ROOTS

The Story Behind Wildly Rooted

We're the Luca family, a family of six in Texas handcrafting tallow skincare, daily wellness products, and everyday essentials.
What began in our kitchen became a mission to create products we trust in our own home and are proud to share with yours.

Because in a world of fake ingredients, we keep it real.

OUR STORY

Wildly Rooted began when Ashley's health struggles and our kids' sensitivities made it clear that many of the products on store shelves weren't working for our family.

We searched for clean, effective alternatives but kept running into the same problem, complicated ingredient lists, unnecessary additives, and overpriced products that felt more focused on marketing than quality.

So we started making our own.

What began as a few homemade remedies quickly became something bigger. Friends and family started asking for the same products we were using, and before long, Wildly Rooted was born.

Today, every balm, blend, and batch still begins with the same question:
Would we use it in our own home?
If the answer isn't yes, we don't make it.

Why We Call It Wildly Rooted

These days, it almost feels wild to believe that God has already provided much of what we need to care for ourselves and our families.
We believe wellness doesn't have to be complicated.
We believe simple ingredients still matter.
We believe stewardship matters.
We believe truth matters.
We believe families deserve products they can trust.
We believe that taking care of our homes, our bodies, and our families starts with returning to what matters most.
That's what Wildly Rooted means to us.
Rooted in faith. Rooted in family. Rooted in truth.

The Wild Standard

  • Pure Ingredients

    Simple ingredients.
    Nothing unncessary.
    Just what belongs.
    Ingredients you can trust in your home.

  • Purposely Crafted

    Every formula serves a purpose.
    Every product is made with intention, we're not chasing trends.

  • Tested in Real Life

    Used in our home before it ever reaches yours.
    Trusted by customers across Texas and beyond.

  • ALWAYS BE REAL

    Authenticity over perfection. No gimmicks. No shortcuts. No pretending.

    Just honest products made with care.

Our Ingredient Promise


What you'll find in every Wildly Rooted product — and what you won't.

  • ALWAYS

    ✓ Purposeful Ingredients

    ✓ Simple Formulas

    ✓ Honest Labeling

    ✓ Small-Batch Craftsmanship

    ✓ Ingredients We'd Use In Our Own Home

  • NEVER

    ✕ Artificial Fragrance

    ✕ Unnecessary Fillers

    ✕ Hidden Ingredients

    ✕ Petroleum Products

    ✕ Marketing Gimmicks

From Our Family To Yours

Thank you for supporting our family business.

Every order helps us continue creating products we trust in our own home and are proud to share with yours.

We're grateful you're here.

We're grateful you've chosen to support a family pursuing a calling.

And we're grateful to share a small piece of our home with yours.

Always Be Real.